Ermenegildo Zegna Group Goes Public

Ermenegildo Zegna Group Goes Public

Assessment

Interactive Video

Business

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses the challenges faced by the company due to COVID-19 and their strategic planning to overcome them. It highlights the company's rebranding efforts to shift from a power suit brand to a luxury leisurewear brand. The discussion also covers market expansion, particularly in China and the Americas, and the company's future plans to strengthen its brand positioning. The video concludes with insights into fashion trends and the repositioning of suits in the market.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of being a listed business for the company's aspirations?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the company's strategy change in response to market conditions?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did the company face during the COVID pandemic?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What steps is the company taking to reposition its brand?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the company plan to balance its revenue sources between China and the Americas?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What innovations is the company pursuing to enhance its textile platform?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the company's perspective on the future of suits in the fashion industry?

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