TED: The power of purpose in business | Ashley M. Grice

The transcript discusses the importance of embedding purpose in organizations, using a personal story involving a Delta flight attendant as an example. It differentiates purpose from mission and vision, emphasizing that purpose is timeless and rooted in a company's ethos. The speaker highlights the need for authenticity in purpose and its role in unifying an organization. The narrative underscores how well-embedded purpose can lead to increased value, employee engagement, and productivity.

What was the flight attendant's initial reaction when she saw the speaker?

What did the flight attendant give to the speaker after the flight?

How did the speaker feel about the note received from the flight attendant?

What does the speaker suggest is the role of purpose in an organization?

How does the speaker describe the relationship between purpose and corporate values?

What example does the speaker use to illustrate the importance of understanding one's role?

What does the speaker mean by 'muscle memory' in the context of purpose?