TED: The power of purpose in business | Ashley M. Grice

The transcript discusses the importance of embedding purpose in organizations, using a personal story involving a Delta flight attendant as an example. It differentiates purpose from mission and vision, emphasizing that purpose is timeless and rooted in a company's ethos. The speaker highlights the need for authenticity in purpose and its role in unifying an organization. The narrative underscores how well-embedded purpose can lead to increased value, employee engagement, and productivity.

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