This Strange TikTok Trend Is Boosting US Shopping

The transcript discusses TikTok's live stream trend in the US, highlighting its importance for TikTok's global commerce strategy. While successful in Southeast Asia, TikTok faces challenges in the US market, requiring strategy adaptation. Organic user-driven trends are emerging, potentially boosting TikTok's growth. Success stories of creators like Crystal and John Moss illustrate the earning potential of live streams. The platform is also fostering new talent, though challenges remain in converting live streams into commerce.

In what ways can TikTok's algorithm contribute to the emergence of new stars in live streaming?

What challenges do creators like John Moss face in monetizing their live streams?