How your brain responds to stories -- and why they're crucial for leaders | Karen Eber

The video emphasizes the power of storytelling in leadership and decision-making. It begins with Maria's story of losing her phone, highlighting the importance of empathy and connection. Walter Bettinger's experience underscores knowing the 'Dotties' in life. The neurological impact of stories is explored, showing how they engage the brain and build trust. The video contrasts data and emotions in decision-making, stressing that emotions drive behavior. Effective storytelling elements are discussed, with examples like Brianna's story about her autistic daughter, Michelle, illustrating how stories can change perceptions and drive action. The video concludes by urging leaders to integrate storytelling with data for greater impact.

What are the three questions that a great story should answer?

What common mistake do people make when starting with data in presentations?

Describe the story of Michelle and how it relates to the data presented.

How can storytelling and data work together to enhance communication?