Snap Investors Look for Growth in Earnings Report

Snap Investors Look for Growth in Earnings Report

Assessment

Interactive Video

Business

University

Hard

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Snapchat faces growth challenges as its user base stagnates, while Instagram's user numbers soar. Snapchat's stock has dropped over 20% since its debut, raising concerns about its ability to compete with giants like Facebook. To prove itself, Snapchat needs to re-accelerate its daily active user growth and stabilize ad revenue. However, the company is focusing on generating more revenue from existing users rather than expanding its user base. This strategy has not yet convinced Wall Street to evaluate Snapchat differently from Facebook.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What has been the trend in Snapchat's core audience growth over the last six quarters?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How has Instagram's introduction of the 24-hour disappearing stories feature impacted Snapchat?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of Snapchat's ad revenue growth in relation to its user base?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategy is Snapchat focusing on instead of prioritizing daily active user growth?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Wall Street perceive Snapchat in comparison to Facebook?

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OFF