Innovate by putting yourself at the heart of the problem

The video discusses a workshop with a leadership team from a DIY chain, focusing on innovation. Participants were asked to bring photos of their messy storage areas, leading to a discussion on creating a service system for storage solutions. The exercise highlighted the importance of user-centric innovation, drawing parallels with IKEA's approach.

What was the main goal of the leadership team of the DIY chain in the exercise?

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How did the finance director's experience with his garage contribute to the discussion on innovation?

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What lesson did the speaker aim to deliver regarding innovation?

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In what way did Ingvar Kamprad approach shopping in his own stores?

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What role did the exercise play in helping the participants step outside their professional identities?

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