Innovate by putting yourself at the heart of the problem

The video discusses a workshop with a leadership team from a DIY chain, focusing on innovation. Participants were asked to bring photos of their messy storage areas, leading to a discussion on creating a service system for storage solutions. The exercise highlighted the importance of user-centric innovation, drawing parallels with IKEA's approach.

What was the main goal of the leadership team of the DIY chain in the exercise?

How did the finance director's experience with his garage contribute to the discussion on innovation?

What lesson did the speaker aim to deliver regarding innovation?

In what way did Ingvar Kamprad approach shopping in his own stores?

What role did the exercise play in helping the participants step outside their professional identities?