Market Research Tools

The video tutorial covers various market research tools, including surveys, focus groups, observational and experimental research, interviews, competitive analysis, web analytics, social media monitoring, e-commerce data, and secondary data analysis. It explains the types of data collected, qualitative and quantitative, and their differences in nature, purpose, analysis, and presentation. The choice of tools depends on research objectives, data nature, budget, and desired insights.

What are market research tools and what purpose do they serve?

Describe the process and benefits of using surveys as a market research tool.

What is the role of focus groups in market research?

How can observational research be utilized in understanding customer behavior?

What insights can competitive analysis tools provide to businesses?

Discuss the importance of web analytics in digital marketing.

Explain the difference between qualitative and quantitative data.