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Moor's Brewing Company is one of the few Black-owned breweries in the US — also with concrete plans to expand

Moor's Brewing Company is one of the few Black-owned breweries in the US — also with concrete plans to expand

Assessment

Interactive Video

Business

University

Practice Problem

Hard

Created by

Wayground Content

FREE Resource

The video highlights the impact of Black-owned businesses on the US economy, focusing on Moore's Brewing Company, co-founded by Damon Patton. Despite challenges like limited capital, the company has expanded to over 600 locations. Patton emphasizes the importance of earned media and branding, using historical iconography to resonate with customers. He advises entrepreneurs to trust their instincts and persist in their goals.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of the number of black-owned businesses mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How much revenue do black-owned businesses contribute to the US economy each year?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What inspired Damon Patton and his friends to start Moore's Brewing Company?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the mission of Moore's Brewing Company as stated in the text?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did Moore's Brewing Company face in its early stages?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the story behind the artwork used on Moore's Brewing Company's labels?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

How does Damon Patton suggest entrepreneurs should approach their goals?

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