Paris Gets Sneak Peek at the Car of the Future

Citroen and Peugeot are introducing new concept cars to boost sales and compete with German luxury brands. Citroen's Devine DS, designed with help from luxury companies, aims to redefine premium cars in a French style. Peugeot's Exalt is part of their strategy to rival brands like Volkswagen. However, the high development costs of these concept cars pose challenges for their market release.

What is the main goal of Citroen's futuristic concept offering this year?

How does the Devine DS challenge the established idea of premium cars?

What role do companies like Swarovski and Maison Lesage play in the design of the DS?

What challenges does Peugeot face in convincing consumers of their rivalry with German brands?

What is the likelihood of seeing the new models from Toyota, Lexus, and Mini on the road?