Fullscreen: Reaching the Masses, One Computer at a Time

The transcript discusses Fullscreen's role in the digital media landscape, focusing on its pioneering efforts in working with online creators. It covers how creators grow their audiences and monetize through advertising, similar to traditional media. Fullscreen's talent management strategies are highlighted, including their work with popular YouTube star Shane Dawson. The transcript also outlines Fullscreen's future plans, including potential subscription products and partnerships with major media companies like AT&T and Chernin.

What are some platforms that the new generation of creators are using to build their audiences?

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How does the business model of top creators resemble that of television stations?

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How does Fullscreen support creators in professionalizing their content?

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What challenges do talent management companies face in retaining creators?

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What is the significance of Shane Dawson in the context of new media creators?

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What are the key factors that contribute to the popularity of creators like Shane Dawson?

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What future plans does Fullscreen have regarding subscription products?

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