Behind the Scenes: Murdoch's National Geographic Makeover

The transcript discusses the evolution of National Geographic's TV network, highlighting its financial significance and cultural challenges. It details Fox's acquisition of National Geographic properties and the initial concerns about Rupert Murdoch's influence. However, under James Murdoch's leadership, the network shifted towards upscale programming, aiming to compete with premium networks like HBO. The transcript also covers the network's new strategies, including hiring Hollywood talent and producing scripted series, positioning it against competitors like Discovery, Netflix, and Amazon.

What were the concerns regarding the programming quality of National Geographic television?

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How did the relationship between National Geographic and 21st Century Fox evolve over time?

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What was the public's reaction to Rupert Murdoch's ownership of National Geographic?

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What changes did National Geographic television implement to upscale its programming?

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In what ways is National Geographic television competing with other networks like Discovery and Netflix?

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