Building a brand around customer service

The speaker shares insights from their early experiences in a family-run pub and restaurant, emphasizing the importance of customer care. This lesson shaped their approach when launching Isuzu in the UK, focusing on exceptional customer service as a unique selling point. The brand's commitment includes providing personal contact information to customers, ensuring a personalized and supportive experience.

In what way did the speaker's understanding of customer relationships evolve over time?

What was the significance of starting Isuzu in the UK market according to the speaker?