Apple Unveils New Pay System, Upgrades Siri

The transcript discusses Apple's event, highlighting the efforts of Apple employees and the significance of the event. It covers new features in iMessage, such as sending money via Apple Pay, which poses competition to services like Venmo and PayPal. The transcript also touches on updates to Siri, including a new voice and visual interface, and its potential integration with home systems, challenging competitors like Amazon and Google.

What are the implications of Apple using messaging for payment systems?

In what ways is Apple planning to compete with Amazon and Google?