Why Amazon Wants Brands to Bypass Wal-Mart

The video discusses the shift towards e-commerce and direct-to-consumer sales, highlighting Amazon's efforts to convince major brands of this trend. It mentions companies like General Mills and Nike showing interest and the potential need for changes in product packaging to better suit online sales. The focus is on making products more suitable for direct shipping to consumers, which could lead to more economical doorstep delivery.

What are some of the companies mentioned that are involved in the direct-to-consumer sales model?

How is Amazon trying to convince companies about the future of online sales?

What changes in packaging might be necessary for products sold directly to consumers?

What challenges do traditional products face when being sold online?

What are some examples of products that may need rethinking in their packaging for e-commerce?