What is a Business Case? Project Management in Under 5

The video tutorial explains what a business case is, comparing it to a set of scales weighing costs against benefits. It discusses the importance of financial evaluation, using tools like discounted cash flows and net present value. The tutorial also distinguishes between two types of business cases: advocacy, which promotes a project, and impartial, which presents multiple options for decision-making. Understanding the context and type of business case required is crucial for effective project evaluation.

Why is it important to understand how the term 'business case' is used within an organization?

What challenges might arise from producing the wrong kind of business case?