Marketing 101: Valuable Lessons From 20th Century Brands

The video discusses the pitfalls of trend-driven marketing, emphasizing the importance of mass media and broad targeting for brand growth. It highlights successful strategies by companies like Apple and Mars, which focus on mass marketing and evidence-based approaches. Despite media fragmentation, traditional mediums like TV remain effective. The video critiques hyper-targeting, advocating for broad, engaging ads to reach wider audiences.

What marketing strategy did Mars adopt to achieve sustained growth?

In what ways have the fundamentals of marketing and advertising remained unchanged?

What is the impact of hyper-targeting in today's marketplace?