Market Development: Strategies to Grow Your Business

Market Development: Strategies to Grow Your Business

Assessment

Interactive Video

Business

University

Hard

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The video discusses market development as a strategy for business growth when domestic markets are saturated. It suggests exploring new markets by finding different customers or geographic areas and repositioning products for new uses to attract new buyers.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What role do new uses for a product play in attracting new customers?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How can geographic expansion contribute to market development?

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OFF