Market Development: Strategies to Grow Your Business
Interactive Video
•
Business
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
The video discusses market development as a strategy for business growth when domestic markets are saturated. It suggests exploring new markets by finding different customers or geographic areas and repositioning products for new uses to attract new buyers.
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2 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
What role do new uses for a product play in attracting new customers?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
How can geographic expansion contribute to market development?
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