Kodak: A Lesson in Innovation and Disruption

In the 1990s, Kodak, a leader in photography, faced a digital revolution. Despite early innovations in digital imaging, Kodak failed to adapt, focusing on film. Don Strickland's secret digital camera project was discovered, but Kodak's leadership was skeptical. Strickland left for Apple, where he launched the Apple QuickTake 100, the first consumer digital camera. Kodak's strategic missteps, including a failed investment in China, led to its decline as digital photography surged.

What assumptions did Kodak make about the market in China?

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In what ways did Strickland's move to Apple differ from his experience at Kodak?

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What lessons can be learned from Kodak's failure to embrace digital photography?

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How did Kodak's corporate culture contribute to its decline?

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