WPIC CEO on China's 618 Shopping Festival

The video discusses the impact of COVID-19 lockdowns on consumer sentiment and shopping trends, highlighting a shift from revenge spending to necessity purchases. It notes the resilience of online shopping, especially in appliances and food delivery, and the growth in health and wellness sectors. The rise of social commerce in China is also explored, with a shift from major live streamers to a broader range of influencers, making it easier for brands to engage with consumers.

What factors are currently impacting consumer sentiment according to the text?

How does the current shopping event compare to previous years in terms of expected growth?

What changes in consumer behavior have been observed in the health and wellness sector?

Discuss the rise of social commerce in China and its impact on consumer trends.

What are the implications of having a wider variety of influencers in the market?