Budweiser’s Asia Unit Posts Loss

Budweiser’s Asia Unit Posts Loss

Assessment

Interactive Video

Business

University

Hard

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The video discusses the impact of strict lockdown measures on a company's sales, particularly during the Chinese New Year, which is a peak season. Despite a 42% drop in sales volume and a 70% fall in EBITDA, the company performed better than other sectors like jewelry and cosmetics. As China begins to reopen, the company anticipates a smaller decline in sales in the second quarter, but recovery is slow due to ongoing closures and consumer caution over a potential second wave of infections.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What expectations does the company have regarding sales volumes in China for the second quarter?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What factors contributed to consumers being cautious about going out?

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