Marketing - Why are Salesperson Relationships Important

The video emphasizes the importance of building and maintaining relationships in marketing. It highlights how strong relationships with intermediaries, such as distributors and retailers, can enhance product promotion and sales. Additionally, it discusses the role of technical support and social interactions in building trust, which can lead to increased customer retention and profitability. The focus is on the cost-effectiveness of retaining existing customers compared to acquiring new ones.

What role does social interaction play in building trust between salespeople and customers?

Why is customer retention considered more cost-effective than acquiring new customers?