McDonalds CEO Don Thompson Steps Down over Declining Sales

The video discusses the leadership change at McDonald's with Steve Easterbrook taking over to address declining sales and appeal to younger customers. It highlights the shift from uniformity to variety in the fast-food industry, with competitors like Subway and Five Guys offering more choices. McDonald's faces challenges in consumer perception, health concerns, and competition. The need for a fresher approach is emphasized to maintain consumer loyalty.

What strategies has McDonald's implemented to attract consumers?

In what ways do new companies like Five Guys differentiate themselves from McDonald's?