History of Velveeta Cheese

The video explores the history of Velveeta, from its invention by Mel Fry to its acquisition by Kraft Foods. Initially a pure cheese product, Velveeta underwent significant changes under Kraft, including recipe alterations and rebranding as a health food. Despite controversies and marketing gimmicks, Velveeta remains a popular cheese product with a unique cultural impact.

What role did sodium citrate play in the creation of Velveeta?

How did Velveeta's original recipe differ from the version produced by Kraft?

In what ways did Velveeta's marketing change from the Monroe Cheese Company to Kraft?

What was the Vellutini and how was it received by the public?