New Designs Should Be in a Familiar Format, Says Designer Robert Brunner

The video discusses the balance between meeting user needs and introducing innovation, using the June Oven as an example. It emphasizes the importance of simplicity in design, the need for better-designed children's products, and the growing demand for sustainable packaging. The speaker highlights that while innovation is crucial, it should be presented in a familiar format to gain user acceptance. Simplicity is timeless and essential for success, especially in complex technologies. The video also stresses the importance of sustainability in product development, driven by consumer demand.

What are some common issues with children's products that you have observed?

How has consumer demand influenced the sustainability of product design?