What's in a Name!? Starbucks

The video explains how Starbucks got its name from Herman Melville's novel Moby Dick. Initially considering the name 'Pequod' after the whaling ship, the company opted for 'Starbucks' after the ship's first mate, adding an 'S' to his name. This choice reflects the romance of the high seas and the seafaring tradition of early coffee traders. The mermaid logo further emphasizes the nautical theme.

What symbol is used in the Starbucks logo to stay with the seafaring motif?

• A mermaid

• A ship

• An anchor

• A compass

Explain how the story of Moby Dick relates to the branding of Starbucks.