BANT

The video tutorial discusses the importance of selling in marketing and introduces the BANT selling framework, which helps salespeople identify, evaluate, and prioritize sales prospects. BANT stands for Budget, Authority, Need, and Timeline, which are criteria used to assess potential customers. By applying BANT, salespeople can focus on prospects that are more likely to convert, thereby maximizing their efficiency.

What is BANT selling?

Why is it important to identify sales prospects?

What are the four components of the BANT framework?

What factors should be considered regarding a potential customer's timeline?

How can a salesperson maximize their efficiency?