Competition Profile Matrix

The video tutorial explains the Competitive Profile Matrix (CPM), a tool used in strategy development to assess a company's position relative to its competitors. It involves identifying critical success factors, assigning weights to them, and rating companies on these factors. The scores help in understanding a company's strengths and weaknesses, and in identifying opportunities and risks in the market.

What is the purpose of the Competitive Profile Matrix (CPM) in understanding a company's position in the industry?

How do you determine the critical SuccessFactors for a company?

Explain the process of rating a company and its competitors based on critical SuccessFactors.

What does a combined score of critical SuccessFactors indicate about a company?

How can identifying an abnormally low factor for a competitor create opportunities in the market?