What are the implications of Publicis's acquisition strategy for its competition with companies like Google and Facebook?
Publicis Goes Deep on Digital in $3.7B Sapient Deal
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The transcript discusses Publicis's strategic shift towards digital through its acquisition of Sapient, following a failed merger with Omnicom. It highlights the challenges Publicis faces in competing with tech giants like Google and Facebook, and the importance of digital integration. The conversation also touches on the future of digital acquisitions and market consolidation in the advertising industry.
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How does the advertising industry as a whole relate to the digital transformation discussed in the text?
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What does the future hold for Publicis in terms of further acquisitions in the digital space?
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