Add high schoolers to the list of athletes cashing in on NIL deals

The video discusses the rise of Name, Image, and Likeness (NIL) deals in high school sports, following a Supreme Court ruling. Over two dozen states have enacted laws allowing high school athletes to profit from NIL, with Florida soon to join. The entry of major marketers like Adidas into high school sports raises concerns about the commercialization of youth athletics. Eddie Bonine and Randy Ecker provide insights into the benefits and challenges of NIL, including potential impacts on recruitment and family dynamics. Social media plays a crucial role in these deals, offering high schoolers new opportunities for branding and income.

How many states and DC have allowed high school athletes to profit from their name, image, and likeness?

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What are some potential benefits of high school athletes profiting from their name, image, and likeness?

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In what ways are high school athletes expected to promote local products?

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What concerns are raised regarding the involvement of parents in high school athletes' NIL deals?

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What challenges might arise from high school athletes entering into NIL agreements?

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