VOICED : JK Rowling a strategy

Five years after the last Harry Potter book, JK Rowling is releasing a new novel, The Casual Vacancy, aimed at adults. The book, shrouded in secrecy, is expected to drive sales through anticipation. Unlike Harry Potter, it focuses on themes like drugs, politics, and social issues in a British village. Despite having no magical elements, it is anticipated to be a bestseller, with preorder sales already exceeding a million copies.

What is the expected impact of the secrecy surrounding the book's release?

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In what way does the new book differ from the Harry Potter series?

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