Rolls-Royce's 'Black Badge' Series Targets Young Drivers

Rolls-Royce's 'Black Badge' Series Targets Young Drivers

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Interactive Video

Business, Social Studies, Architecture

University

Hard

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The video discusses the introduction of the Rolls Royce Black Badge series, aimed at younger customers with a more aggressive design. It covers pricing details and the impact of political risks on sales, particularly in North America, the Middle East, and China. The video also highlights China's influence on future models, including electric and special edition cars. Finally, it touches on the future of self-driving technology within Rolls Royce, leveraging BMW's platforms.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways is the Chinese market different from the Western market for Rolls Royce?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What future technologies is Rolls Royce planning to implement in their vehicles?

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