BYD Launches Dolphin to Take on Japan's Tricky EV Market

BYD Launches Dolphin to Take on Japan's Tricky EV Market

Assessment

Interactive Video

Business, Architecture

University

Hard

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The video discusses Japan's position in the electric vehicle (EV) market, highlighting its initial entry with models like the Nissan Leaf and Mitsubishi i-MiEV. Despite being a laggard, Japanese consumers have been cautious due to past perceptions of low-quality EV batteries. There is a lack of awareness about advanced EVs like Tesla, which are popular in the US and Europe. However, the success of Nissan's light EV Sakura indicates a shift in perception. The introduction of new models like the Auto Three and Dolphin offers diverse options, potentially increasing interest in EVs in Japan.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What variety of options were shown to customers regarding EVs?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What expectations does the speaker have for customer interest in EVs in Japan?

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