Malaysia Airlines CEO Says Back to Profitability in 2018

Malaysia Airlines CEO Says Back to Profitability in 2018

Assessment

Interactive Video

Business, Life Skills

University

Hard

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The video discusses the company's financial performance, including a better-than-expected year-end result and plans for consistent profitability by 2018. It addresses challenges like rising oil prices and currency fluctuations, with strategies such as hedging and cost savings. The company is expanding in the China market, facing high demand but limited aircraft. Plans to acquire new aircraft, both through purchase and leasing, are underway. The focus is on improving yields and customer service, with a strategy to maintain all-inclusive fares. Future plans include deploying new aircraft for routes to Auckland, Tokyo, and London, and setting up a new carrier for pilgrimages.

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7 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the current profitability situation of the airline mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the airline plan to address rising oil prices?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges does the airline face due to the weakening of the ringgit?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the airline's strategy for increasing demand in the Chinese market?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the airline's plans regarding the acquisition of new aircraft?

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6.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the airline intend to improve customer service and yield?

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7.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the airline's vision for enhancing the customer experience?

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