VW of America CEO Aims to Bring Brand 'Back to Life'

The transcript discusses Volkswagen's strategies to navigate market challenges, including launching new products like the Passat, addressing trade issues, and investing in electrification. It highlights the importance of a strong brand and dealer network, and explores potential partnerships with Ford. The impact of consumer sentiment on the market is also considered.

How does Volkswagen plan to address the declining market for passenger vehicles?

What challenges does Volkswagen America face in the current market?

What is the significance of the US MCA or NAFTA 2.0 for Volkswagen?

What strategies does Volkswagen have for launching new products in a down market?

How does Volkswagen plan to invest in electrification and autonomy?

What are the key factors for a strong brand according to the interview?

How does consumer sentiment affect the automotive market?