Were Black Friday Sales a Bad Omen for Retailers?

The video discusses the impact of early promotions on Black Friday sales, noting that while there was an 11% drop, the spread of promotions over weeks mitigates the impact. It highlights consumer shopping behaviors, such as using lists and online research, and the flexibility of shopping across platforms. The concept of attachment rate is explored, comparing in-store and online shopping habits. Finally, the video examines Lululemon's market recovery, attributing it to new management and improved product flow, leading to increased traffic and reduced promotions.

In what ways did consumers utilize technology while shopping in stores?

What is the significance of the attachment rate in retail shopping?