EE Unveils ÷Quadruple Play

The video discusses the innovative ETV service, which integrates free-to-air channels and over-the-top services like YouTube into a package for existing customers. ETV allows users to watch content on multiple devices and use smartphones as remotes. The video highlights the shift in media consumption towards mobile devices and the strategic changes this necessitates. ETV aims to stay ahead of competitors by offering unique features and collaborating with partners. Success will be measured by broadband customer growth and loyalty.

In what ways does the speaker believe their service will impact competition in the market?

What metrics will be used to measure the success of the new ETV service?