Beware, There Is a Bourbon Drought

The video discusses the bourbon shortage, particularly in premium and older aged bourbons, due to underestimated demand and production lag. Harlan Wheatley, master distiller at Buffalo Trace, explains the company's expansion efforts to address the shortage. Consumers are advised to plan purchases by understanding local store deliveries. The video also explores the potential for oversupply and the growing global market for bourbon.

What factors contributed to the shortage of bourbon according to Harlan Wheatley?

What is the significance of the lag between production and market availability in the bourbon industry?

How much did Buffalo Trace spend on expanding warehousing and production last year?

What advice does Harlan Wheatley give to consumers regarding stocking up on bourbon?

What markets are mentioned as new opportunities for bourbon sales?