From CMO to CEO: Kristin Lemkau

From CMO to CEO: Kristin Lemkau

Assessment

Interactive Video

Business

University

Hard

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The video discusses the career journey of a former CMO who became the CEO of JP Morgan's Wealth Management. It highlights the skills and challenges faced in marketing roles, the importance of mentorship, and the transition to a CEO role. The speaker shares insights on marketing strategies, data usage, and managing a workforce during the pandemic. The video concludes with career advice and the significance of raising one's hand for new opportunities.

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4 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the speaker view the relationship between marketing and business outcomes?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

In what ways did the speaker emphasize the importance of data in their current role?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did the speaker implement to engage new clients in wealth management?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What advice did the speaker give regarding career aspirations for CMOs?

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