Iger Says Disney Parks and Studios Are Driving Earnings

Iger Says Disney Parks and Studios Are Driving Earnings

Assessment

Interactive Video

Business

University

Hard

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The video discusses the financial performance of a company, highlighting that earnings exceeded expectations, particularly due to the success of theme parks and studios. The growth is attributed to increased tourism and strategic investments in intellectual properties like Marvel, Pixar, and Lucasfilm. The video also explores the sensitivity of the business to consumer spending, noting that unique experiences offered by the company are less likely to be sacrificed by consumers even during economic downturns.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What acquisitions did the Walt Disney Company make that are mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What role does storytelling play in the Walt Disney Company's business model?

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