How corporations cross cultures A little empathy goes a long way

The video discusses the book 'Fish Can't See Water' by Kai Hammerich and Richard Lewis, focusing on how national cultures impact corporate strategies. It highlights the historical context of multinationals and the importance of recognizing cultural differences in business. The video provides case studies of companies like Tesco, Sainsbury's, and Walmart, which faced challenges due to cultural misunderstandings. It emphasizes the need for cultural sensitivity and adaptation in global markets, critiquing methods to evaluate cultural understanding.

What does the term 'matrix' refer to in the context of understanding cultures?

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Why is it problematic to classify cultures into rigid categories?

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What final advice do the authors give regarding the analysis of cultural differences?

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