Atlanta Hawks Co-Owner Hill Says Arena is Geared Towards the Digital Experience

The video discusses how sports teams engage fans, particularly millennials, by leveraging technology and enhancing in-game experiences. It highlights the balance between live engagement and social media sharing. The role of NBA players in using technology for branding and social activism is explored, along with the responsibilities of team owners. The video also touches on changes in player management, emphasizing rest and recovery.

What role does social media play in the relationship between players and their fans?

What responsibilities do team owners have regarding social activism and player expression?

How has the approach to player rest and recovery changed in modern sports?