CNN Digital Chief on New Streaming Service CNN+

CNN Digital Chief on New Streaming Service CNN+

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses the value of subscription services, emphasizing that people pay for valuable content. It covers the merger of Discovery and Warnermedia, introducing Chris Licht as the new president of CNN Plus. The launch platforms for CNN Plus include Apple and Roku, with plans for expansion. The investment in CNN Plus is significant, tied to an ambitious business plan aiming for a substantial subscriber base. The service is expected to become profitable within a few years, focusing on delivering value to customers.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What qualities does the speaker believe are necessary for CNN to be successful?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What platforms is CNN Plus expected to launch on initially?

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