The Challenges Facing Amazon in China

The Challenges Facing Amazon in China

Assessment

Interactive Video

Business

University

Hard

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The video discusses Amazon's earnings, highlighting challenges in the Asian market, particularly China, where it faces competition from Alibaba and JD. Despite a seamless experience in the US, Amazon struggles with user experience in China. Opportunities exist in logistics and cross-border business. The video also covers Pingduoduo's unique strategy focusing on rural China and gamification, which has driven its growth despite being a money-losing business.

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3 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

How does the user experience of Amazon in China differ from that in the United States?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What strategies did Amazon employ to increase Prime membership in Australia?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What potential does the gamification of shopping present for new platforms in China?

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