My Channel is Dying (this SUCKS!)

Desiree Martinez discusses her journey as a social media marketer and YouTuber. She shares the growth and challenges of her channel, including the impact of COVID-19 and strategic changes made in 2021. Desiree rebranded her channel to focus on social media marketing, bringing in guest experts, but faced setbacks. She emphasizes the importance of community building and personal branding, sharing her personal and professional life changes. Desiree outlines her new content strategy, focusing on emotional connections and community engagement, and shares her future plans for the channel.

What are some of the challenges the speaker faced with their agency?

What type of content does the speaker believe is becoming less popular?

What is the speaker's approach to building a community on their channel?

What changes did the speaker make to their video thumbnails to improve engagement?