Yahoos Mayer Turns $640M Alibaba Cash Into BrightRoll

Yahoos Mayer Turns $640M Alibaba Cash Into BrightRoll

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Business

University

Hard

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Mayer is using Alibaba funds to acquire Brightroll for $640 million, a move that highlights her strategic investments. Previously, AOL considered buying Brightroll but opted for ADAPT TV, which proved beneficial. Now, Yahoo shareholders are encouraging a merger with AOL, indicating potential shifts in the tech industry landscape.

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2 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the outcome of AOL's purchase of ADAPT TV?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

What are the two top Yahoo shareholders urging Tim Armstrong to explore?

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