Marketing - What are Decision Support Systems

The video discusses the challenges marketers face with the abundance of data and how decision support systems help in making informed decisions. These systems store and analyze data, creating models to predict outcomes like consumer behavior and pricing effects. Marketing dashboards provide a quick overview of metrics and trends, aiding in swift decision-making. Together, these tools form comprehensive decision support systems.

Discuss the challenges faced by marketers when using large amounts of data.

What types of models can decision support systems generate, and why are they useful?