Indias Eicher Motors to Expand in the U.S.

I Show Motors, an Indian company, sees a significant opportunity in the US market for mid-sized bikes, which they believe is currently underserved. The US motorcycle market is expected to generate nearly $7 billion in revenue this year. Due to a slowdown in the Indian economy affecting sales, I Show Motors plans to focus more on the US market. However, they face challenges due to their outdated technology, making it a tough market to penetrate.

What factors have affected motorcycle sales in India?

What does the company plan to do regarding the US market?