Starbucks says it needs to buy 200,000 Sharpie markers in new effort to bring back customers

Starbucks is trying to regain customers after a sales decline by reintroducing handwritten names on cups and self-serve stations. CEO Brian Nichols plans to buy 200,000 Sharpies for this initiative. The company experienced a 10% drop in traffic in the third quarter. To enhance customer experience, Starbucks will also stop charging extra for alternative milks starting next Friday. The transcript includes personal opinions on these changes, highlighting the importance of personalization despite occasional name errors.

What does the return of handwritten notes on cups signify for Starbucks?

What are the expected benefits of restoring self-serve stations for sugar and cream?