Click Fraud

The video discusses the ethical concerns in financial contexts, focusing on click fraud, an illegal practice of inflating pay per click fees without genuine interest in the product. It explains the pay per click advertising model, where advertisers pay only when ads are clicked. The video highlights the incentives for click fraud and the importance of vigilance in marketing to avoid unethical practices.

What is click fraud and how does it occur?

Explain the pay per click advertising model mentioned in the text.

What incentives do advertisers have that could lead to click fraud?

Why is click fraud considered an illegal practice?

What should marketers be aware of regarding click fraud?